LE’HOST HAIR & WIGS SET TO BRING A NEW BEAUTY EXPERIENCE TO WALMART CUSTOMERS

New In-Store Upscale Beauty Boutique to Offer Hair Products and Wigs to Shoppers

A husband-and-wife duo are set to change the beauty landscape of Las Vegas with a unique shopping experience for Walmart customers. Haith and Henry Johnson of Le’Host Hair & Wigs are happy to announce the grand opening of an in-store, upscale beauty accessories and wig boutique at an area Walmart, located at 1807 W. Craig Rd. in North Las Vegas.

The in-store beauty boutique will feature hair products from Le’Host Hair & Wigs, such as its best-selling Unlock Hair Detangler, a leave-in conditioner and hair detangler. Plus, it will offer affordable natural hair and synthetic wigs to customers – that is, tresses that go by the names of Lady Dean, Windy and Anita as well as Coco, Tikki and Little Riri, respectively. In addition, Haith Johnson, a beauty expert and cosmetologist, for more than 35 years, will be dispensing beauty advice and hair tips to keep women from having bad hair days.

In 1996, the Johnsons founded the Black-owned beauty brand in Detroit. Heading West, the couple wanted to relocate to Las Vegas and launch the Le’Host flagship, in-store, upscale beauty accessories and wig boutique in a diverse area of North Las Vegas. Plans are in the works for the franchise to expand in other cities in partnership with the nation’s largest retailer.

Hair products from the Le’Host Hair & Wigs have been a staple on the shelves of Walmart nationwide since 2020. The Johnsons began their relationship with Walmart through its Open Call program. It’s considered the retail Super Bowl for entrepreneurs. Open Call is Walmart’s largest sourcing event that aims to bring shelf-ready products made, grown or assembled in the United States to shoppers across the country, both in-store and online. Open Call helps support Walmart’s 10-year commitment to American jobs through its $350 billion investment in items made, grown or assembled in the States.

“Investing in U.S. manufacturing is not only the right thing to do for the country’s long-term economic health, it's the right thing to do for customers today who are dealing with historic inflation,” said Doug McMillon, president and CEO of Walmart Inc. “We’re excited that more and more great products at strong price points are being produced in the U.S. Our $350 billion investment in items made, grown or assembled in the U.S. helps deliver our customers the goods they need, when they need them, at affordable prices, while supporting the creation of more than 750,000 jobs.”

When Haith and Henry Johnson first pitched hair products from the Le’Host Hair & Wigs line, she didn’t get a spot. In fact, in 2020, Johnson was on the verge of shutting her salon doors due to the pandemic; however, she received a lifeline when Walmart agreed to carry the best-selling products -- Le’Host Protect & Shine and Unlock Hair Detangler -- in more than 300 stores in 21 states nationwide.

“I’m humbled and eternally grateful for Walmart’s Open Call program for opening doors to small business owners like me and giving entrepreneurs an opportunity to showcase new and exciting products to the American consumer,” said Johnson. “And now, we’re terribly excited to continue our partnership with the nation’s largest retailer and offer a brand new, in-store beauty experience to customers that will elevate the brand recognition of Le’Host Hair & Wigs.”

In its ninth year, Walmart’s annual Open Call event continues to grow in popularity with small businesses across the country. Last year’s event saw more than 900 small and medium-sized businesses from all 50 states, the District of Columbia and Puerto Rico pitch their products to Walmart and Sam’s Club merchants. This year was the largest ever Open Call Event. More than 1,100 businesses from across the country pitched their products made, grown or assembled in the U.S. and more than 330 products were chosen to be sold in stores and online.

 

For more information about the Open Call program, visit https://engage.walmart-jump.com/open-call-2022.

 

To learn more about the Johnson’s Le’Host Hair & Wigs boutique, visit YouTube at https://www.youtube.com/watch?v=x_dXrlrXMBQ

 

For hair tips and tricks, visit the Le’Host Hair & Wigs YouTube channel at https://www.youtube.com/c/LeHostTheHairCompanyFerndale

 

ABOUT HAITH JOHNSON, CEO OF LE’HOST HAIR & WIGS

Haith L. Johnson is the CEO of Le'Host, LLC. For more than 35 years, this boss lady has built a successful brand in the beauty industry and a solid reputation as a respected beauty expert, specializing in hair products, hair extension, and wigs. A licensed hairstylist with numerous certifications in the beauty industry, Johnson’s handiwork has graced the pages of magazines and editorial spreads; enhanced the creative of billboards and other advertising/marketing campaigns; and established the beauty looks of actors, actresses and entertainers in film and television projects as well as awards shows. She’s one of the most sought-after cosmetologists, working with such award-winning artists, like Yolanda Adams, the Clark Sisters, Shirley Cesar, CeCe Winans, Erica and Tina Campbell of gospel duo, Mary Mary – just to name a few.

In 2020, Johnson was the recipient of Women’s Business Enterprise National Council (WBENC) Businesswoman of the Year Award for the state of Michigan 🏆. WBENC is a 501 (c) (3) non-profit organization dedicated to helping women-owned business thrive. Founded in 1997, WBENC developed a nationwide standard for women-owned business certification. Since then, the organization has grown to become the largest third-party certifier of businesses- owned, controlled, and operated by women in the United States, and a leading advocate for women-owned businesses in corporate and government supply chains.

As a woman-owned business, Johnson is a certified member of WBENC, the Women’s Business Enterprise (WBE) of Michigan; the Minority Business Enterprise (MBE), provided by the National Minority Supplier Development Council (NMSDC); and the Woman-Owned Small Business (WOSB). She’s also a proud alumni of the Goldman Sachs 10K Small Business Entrepreneurship Program.

Johnson also believes in giving back to the community by donating services and wigs to cancer patients/survivors as well as women suffering with alopecia. She works with the American Cancer Society as a designated wig bank, distributing free wigs to cancer survivors and providing cranial prosthesis as a supplier to VA hospitals for female veterans.

 

Check out this quick message from Johnson on YouTube: https://www.youtube.com/watch?v=LkMoVqctQeQ

 

ABOUT WALMART

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better — anytime and anywhere — in retail stores, online and through their mobile devices. Each week, approximately 230 million customers and members visit approximately 10,500 stores and clubs under 46 banners in 24 countries and eCommerce websites. With fiscal year 2022 revenue of $573 billion, Walmart employs 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart.